Digital Learning Platform Strategy & MVP Definition
A 6-week discovery sprint that defined the digital transformation strategy for India's largest test-prep institution — covering 190,000+ students across 135 centers.
The Situation
One of India's largest educational institutions — 135 centers, 190,000+ students — had built its reputation on exam prep. The classroom model worked. But the future was digital.
The Challenge
Three user types, competing needs
Students, faculty, and business each with different priorities.
Massive content legacy
Decades of content — none tagged, searchable, or structured for digital.
The emotional dimension
Students studying 10-14 hours daily, managing anxiety about national rankings.
Classroom vs. digital gap
Physical classrooms offered doubt resolution, peer discussion. Digital offered none.
Our Approach
Multi-Method Research
Focus groups, remote interviews, contextual enquiry. 20 participants, 4 personas, 5 insight clusters.
Concept Development
Three directions: Federated Search, Student Forum, Intelligent Content Editor.
CEO Presentation
Research synthesis, concept directions with user flows, MVP prioritization.